《2015年中国休闲发展报告》介绍

        《2015年中国休闲发展报告》（《休闲绿皮书》NO.4）由中国社会科学院旅游研究中心组织相关专家编写完成。本书是社会科学文献出版社“皮书系列”的重要组成部分，全书由主报告和二十余篇专题报告组成。
          2014~2015年，我国国民休闲长期持续发展的结构性基础已经具备，形成了由国家战略、宏观经济、国民需求、区域实践、公共服务、产业发展、国际环境、新闻舆论等八个方面系统推进的良好格局。具体而言，在国家战略层面，《国民旅游休闲纲要》奠定全局性发展基础，休闲推进与国家改革合围；在宏观经济层面，经济结构引发休闲社会到来，人均GDP、城镇化率和服务业占GDP比重等基础性宏观数据几乎同步跨越前一阶段的临界点，构成了下一阶段休闲发展的宏观经济基础；在国民需求层面，积极的休闲观成为全民共识，休闲成为国民主体消费之一；在区域实践层面，各地积极探索，在带薪休假、休闲政策等各个方面不断创新实践；在公共服务层面，覆盖城乡的休闲基础服务体系正在形成；在产业发展层面，基本形成加速、转化、创新三种态势，围绕休闲加速形成产业集群，产业环境更为成熟；在国际环境层面，亚投行和“一带一路”两大战略的推出，为中国休闲发展提供了新的视野和平台；在新闻舆论层面，休闲消费中的各种问题正成为公共话题，引起热烈讨论。
         按照综合测算，2014年我国休闲产业规模约为3.6万亿元人民币，相当于社会消费品零售总额的13.8%，相当于GDP的5.7%，预计2015年我国休闲产业规模将突破4万亿元大关。展望未来，“中国休闲者”正在形成，国民休闲将得到更多保障，服务业为休闲发展提供重要支撑，旅游业将继续引领我国休闲的大发展。
            其他二十余篇专题报告分属“产业发展”、“调查分析”、“典型案例”、“探索讨论”、“海外借鉴”等五篇，分别涉及旅游休闲、文化休闲、体育旅游、演艺、网络游戏、户外运动、公园与国民健康、休闲行为、私人汽车与休闲、乡村旅游等领域的发展以及杭州等地的典型经验，并对休闲与生活方式、休闲分配与拉动内需、休闲发展与经济转型等问题进行了探索，来自国内外休闲领域知名专家围绕国外休闲发展经验的分析也颇有启发。
          作为国内最早一本涉及休闲发展的皮书，此书将成为政府、业界、学界和公众了解我国休闲发展前沿的重要读物。

Introduction of Annual Report on China’s Leisure Development (2014-2015)

        Annual Report on China’s Leisure Development (2014-2015), known as Green Book of China’s Leisure No.4, is complied annually by the Tourism Research Center, Chinese Academy of Social Science (CASSTRC). It has been one of the key reports in the “Yearbook Series” published by the Social Sciences Academic Press. This book consists of two general reports and more than 20 special reports.
          The basis of the sustainable development of leisure in China has been formed during the year 2014, covering eight aspects, such as macro-economy, national demand, regional practice, public service, industry development, international environment and news media. Specifically, in the perspective of national strategy, the Outline for National Tourism and Leisure lays foundation for the development of tourism and leisure. In the perspective of macro-economy, the change in economic structure brings with it a leisure society and per capita GDP, the urbanization rate as well as service industry step into a new stage, which forms the macro-economic basis of leisure development in the next stage. In the perspective of national demand, active leisure concept has become a consensus. In the perspective of regional practice, every region actively explores in various aspects, such as paid vacation and leisure policy. In the perspective of public service, the basic service system of leisure is forming in the urban and rural areas. In the perspective of industry development, acceleration, transformation and innovation are formed, industries cluster is taking shape and industry environment is getting more mature. In the perspective of international environment, the investment of Asian Infrastructure Investment Bank, One Belt and One Road Strategy provide a new platform for the leisure development of China. In the perspective of news media, leisure consumption is attracting more and more public concern. 
           In 2014, the scope of leisure industry in China was 3600 billion yuan, equals to 13.8% of the total retail sales of social consumable goods as well as 5.7% of GDP. It is expected that in 2015, this scope will surpass 4000 billion yuan. Looking forward, the member of Chinese leisure consumers will get larger and national leisure will be guaranteed. Leisure development will benefit from service industry and tourism industry will continue to lead the development of leisure in China.
          The special reports concentrate on industry development, investigation and analysis, case study, probe and discussion as well as overseas perspective. These reports respectively deal with tourism and leisure, cultural leisure, sports leisure, performing arts, outdoor activities, private-owned cars and leisure, rural tourism and leisure, etc., exploring the relationship between leisure and life-style, domestic demand expansion and economic transition.
As the earliest year book in leisure research, this book can be a choice for government, researchers and the public to gain the forefront information of leisure development in China.
 

目  录

序
主报告
2014-2015年中国休闲发展与未来展望  中国社会科学院旅游研究中心课题组
附录  “中国休闲30人”的发起成立  高舜礼

专题报告
行业发展篇
2014-2015年中国居民旅游休闲的发展与前瞻  刘德谦
中国体育旅游精品项目发展：现状、问题与对策  凌 平  陈德旭  张 斌
中国旅游演艺发展：趋势、问题与建议  魏小安
中国网络游戏发展现状与前景展望  雷霞
中国户外用品行业发展现状与展望  李洪波  陈慧  杨美虾

调查分析篇
公园的价值与国民健康  马惠娣
中国人休闲行为大数据分析与带薪休假对策 王鹏飞   魏翔
私人汽车与我国国民休闲  程遂营
北京乡村旅游升级转型研究    王琪延  马瑜

典型案例篇
杭州旅游休闲业发展创新实践  《休闲绿皮书》旅游休闲示范城市课题组
我国湖泊休闲发展分析：以浙江东钱湖为例 赵鑫  吴金梅
京郊休闲发展：现状、问题及对策建议  赵雅萍  吴丰林
澳门居民的休闲活动与世界旅游休闲中心的建设  唐继宗
中国户外运动休闲的发展：以绿野为例  吴金梅

探索讨论篇
生活方式的幸福构建功能  王雅林
以休闲分配拉动内需：问题与建议 周勇 王晖
休闲发展促进经济转型与国民幸福 卿前龙　曾春燕 　吴必虎
准老年人的休闲生活及其保障 刘军林 

海外借鉴篇
日本休闲行政机构与休闲政策的动向及存在的问题  田中伸彦
加拿大游憩与公园政策的起源与历史发展    刘慧梅   黄保丹   俞滨
带薪休假的国际经验与中国现实  宋瑞